Editorial
A quick throwback: on the last day of Visual Impact, our team swapped the usual polos for yellow footy jerseys and joined Jersey Day, a national push to get more Australians registered as organ donors.
Wear-your-jersey-to-work-day is a long-running Friday tradition at Pozitive. Andrea Trumble explains why we took it to the show floor:
"It's a light-hearted way to wrap up the working week with a bit of fun and banter, albeit with a serious undertone, so extending this to Visual Impact felt like a good fit and also a way to push the awareness message out even wider."
Jersey Day exists because of Nathan Gremmo, a young man who died in a car accident on 30 April 2015. His decision to become an organ donor saved six lives. His sister later called that choice "the easiest choice she helped make in the midst of unimaginable loss".
The numbers explain why the day matters. In 2014, 1,193 Australians received the gift of life from 378 donors. Only around half of eligible families agree to donate a loved one's organs, which leaves more than 1,600 people on the waitlist at any given time, many facing daily dialysis, insulin injections, or the constant risk of a damaged heart or failing lungs.
Nathan loved football. That's why the jersey became the symbol of the day his family built in his memory. The ask is simple: wear a jersey, then have the conversation with the people close to you. Nathan's last post before the accident has become part of that legacy:
"You only live once, but if you do it right, once is enough."
A Friday tradition, put to good use. We're glad we got to be part of it.
Learn more at Jersey Day.
