6 Tips To Maximise Value When Starting Your Sign Business

6 Tips To Maximise Value When Starting Your Sign Business

Starting a signwriting business is an exciting and fulfilling venture. Here are our recommendations that will help you get set up efficiently while maximising value for your new signwriting business.

1. Start with the right printing equipment and supplies

    Printers

    The printer you choose largely depends on the services you offer—whether that’s textile printing, vehicle wrapping, outdoor signage, etc. Read our rundown on the different types of printers.

    Whichever printer type you need, investing in a high-quality product is essential for producing professional-grade signage. And you’ll want a printer that can grow with you—without having too many unnecessary features that you simply won’t use.


    Our recommendations:

    If you’re unsure how your business will grow, consider starting with a versatile wide format printer such as Epson, Roland or Mimaki. These printers are compatible with a wide range of media, such as self-adhesive vinyl, banner, heat transfer and more.

    Looking for a flatbed printer? Options from Mimaki are great entry-level machines. The Mimaki JFX200-213, for example, is equipped with all the necessary performance, product quality and ease of use required for a new business. But if it's high speeds, superior quality, unmatched versatility and incredible ROI you need, the swissQprint flatbed is the machine for you.

    If you're looking to direct print to smaller items such as drink bottles, tiles or trophies, then consider a benchtop UV printer. They are commonly used by small businesses or hobbyists needing precise and detailed prints on smaller objects.

    Cutters

    Some wide-format printers, such as machines from Roland & Mimaki, have in-built cut capabilities. But if you're looking for an optimised workflow for maximum productivity, look at incorporating a standalone vinyl cutter. So while you're printer is printing your cutter can be cutting.

    Our recommendations:

    The Summa S3 is the machine for unmatched quality cutting, speed and accuracy.

    The Summa S One™ Series drag knife roll-to-roll cutter is the perfect companion to grow with your business. The combination of useful features and versatility makes this vinyl cutter a flexible and future-proof unit. 

    With an ever-increasing arsenal of tools and optional add-ons, the Summa F Series flatbed cutting system is also great for growing businesses. Instead of employing someone to stand with a blade and ruler cutting stickers down to single units, this machine can do it automatically. It's like adding another worker to the floor.

    It’s also extremely versatile. This machine can also cut, crease, score, V-cut, route and engrave on many different materials like PVC, corflute, foamboard, alupanel and more.

    Heat presses

    Heat presses are essential equipment when it comes to applying heat transfer vinyl (HTV) onto different surfaces like garments or promotional items. 

    Invest in a reliable heat press machine that offers consistent temperature control and even pressure distribution across the entire surface area. This will ensure durable adhesion of HTV materials onto your chosen substrates.

    Our recommendations:

    Small format heat presses are suitable for HTV applications and small-format dye sublimation. They are ideal for applying HTV onto shirts, jumpers, tote bags and more.

    Large format presses are for businesses looking to get into wide format dye sublimation. Read our guide on choosing the best heat press for dye sublimation.

    Printing and digital media supplies

    In addition to hardware, stocking up on high-quality printing and digital media supplies is crucial for creating visually stunning signage. 

    Consider investing in premium vinyl rolls, transfer tapes and specialty media like reflective or metallic films. These supplies not only enhance the overall appearance of your signs but also ensure durability and longevity.

    Our recommendations:

    Italian-made Ritrama is a leader in self-adhesive media for large-format printing needs across the globe. For HTV, B-FLEX is hands down the best. We stock a large collection of both brands.

    Choose monomeric media for internal or short-term applications. For medium term, choose polymeric. Cast vinyl is the most durable and flexible for long-term external applications—like vehicle wraps. Read more about the different vinyls here.

    2. Research trusted brands

    When purchasing printing and graphics hardware and supplies, opt for reputable brands known for their reliability and performance. 

    Read online reviews, seek recommendations from industry professionals or consult with signwriting communities to make informed decisions.

    Here are trusted brands we recommend:

    • Printers and hardware: swissQprint, Epson, Roland, Mimaki & DGI
    • Cutting solutions: Summa, Roland & Mimaki
    • Digital media, laminate and sign vinyl supplies: Ritrama & XCEL
    • Heat transfer vinyl: B-FLEX 
    • Dye sublimation supplies: Transjet transfer paper, Kiian inks, DGI hardware, Monti Antonio presses

    3. Seek professional advice

      Reach out to experienced sign and graphic businesses who can provide valuable insights on equipment selection and maintenance. 

      Join online forums or attend local trade shows to network with industry experts who can guide you towards making the right choices.

      4. Consider second-hand options

        Starting a signwriting business can be costly, so consider exploring the second-hand market for well-maintained equipment at lower prices. 

        Many signwriters upgrade their equipment regularly, allowing you to find good deals on pre-owned machinery without compromising quality.

        Contact us about our available second-hand equipment. 

        5. Partner with a trusted sign and graphic supplier

          Look for suppliers who offer competitive pricing, diverse product ranges, fast shipping options and excellent after-sales service. 

          At Pozitive, we want every business to have the best possible solution for their needs. We take time to build relationships with our customers so we can understand their business and offer the right machines and supplies.


          Pozitive is here to help

          Don’t hesitate to reach out to the team at Pozitive for advice about equipment and supplies when starting your sign business. We’re passionate about helping small and large businesses get the best value and results.