Ritrama ready for take off! Destination: FESPA Berlin 2018.Phil Trumble
Ritrama will attend the next edition of FESPA GLOBAL PRINT EXPO 2018, taking place in Berlin from 15 to 18 May – hall 6.2, booth D30.
During the four days in Berlin, Ritrama will accompany you for a short trip around the world of visual communication with many new products dedicated to large format digital printing, flying over the field of decoration for domestic and commercial environments, to land on the island of materials dedicated to the decoration and customization of cars and vehicles.
This year’s special focus – based on market demands – is the study and attention to the ease of use and application of large format printing materials. To support effectively the new needs for interaction between companies and customers, Ritrama’s R&D department has created a new family of products whose name is already revealing – Easy Application Solutions: even non-professional operators can now easily and quickly apply graphics in a few steps. The new range, which includes a series of monomeric vinyls for short and medium-term applications, has been specifically developed for all those operators in the Graphics sector who are looking for a simple solution to apply, suitable for all those places where advertising and promotional messages are changed very frequently.
RI-DOT in particular is the flagship of Easy Application Solutions range: it is a 100µ monomeric vinyl available in clear and white version, with both gloss and matt finishing. The main feature of this product is the new drop coat technique of the adhesive: the special dotted pattern is achieved by non-adhesive areas, which are larger than the more traditional Airflow. All air is removed from the material during application, which prevents unsightly air bubbles forming.
“Easy Application Solutions has been designed to gather in a single range a series of products dedicated to non-professional applicators who often have to change or update communication or promotion campaigns. Three families of monomers for three different types of budget because today it is important to include in the portfolio the most suitable product to satisfy every application requirement. With this new family, Ritrama strengthens its partner role by offering customers the right product, at the right price, while ensuring excellent application performance.” says Mirko Aguanno, Sales Manager Graphics.
To complete the offer, we can not fail to mention the many news for large format digital printing, specifically developed for the personalization of any surface for advertising and promotional purposes: even the decoration of a simple wall can become a way to stand out and emerge, transforming any type of environment with extreme ease.